Hey, there… Client.
It’s MACLYN, your partner (in advertising). Continue reading
From MACLYN, With Love: An Open Letter to Our Clients.
*Turns on the Barry White.*
Making the IMRIS Brand, Part 6: Brandguard
After launching the IMRIS brand, we grow it, guard it, and keep it at the forefront of the industry.
Launching the brand was just the beginning. Now that IMRIS’ new “Human Experience” brand is out in the wild, MACLYN’s creative team moves on to our final phase. Continue reading
THE VALUE OF BRAND
What’s in a name?
Only the key to victory.
Because if sales is a war, then brand is the way to win it. Continue reading
Sorry, Nick Foles. Storytelling was 2018’S Real MVP.
For those of us in the advertising game, last night’s spat between the Eagles and Those Other Guys was a good chance to restock on chips & dip. It gave us a few precious moments to resupply before rushing back to the sofa and settling in for the real battle: the BIG game, where brands played ball, every second cost millions (seriously), and cinematic advertising turned out to be the real MVP. Continue reading
Making the IMRIS Brand, Part 5: Launch
We assembled a ragtag team of talent: a pro chalk artist, a theatre troupe and a pair of musicians. Together, we put on an IMRIS-branded, black-box theatre production. Continue reading
Making the IMRIS Brand, Part 4: Creation
A ballerina, a creative director and a camera crew walk into an operating theatre…
Now that we have IMRIS’ Core Creative Idea, it’s time to craft the vision with stunning imagery, video and branded content. Continue reading
Making the IMRIS Brand, Part 3: Ideation
MACLYN’s creative team gathers in the “War Room” for an early Ideation session, a no-holds-barred brainstorm – where ideas fly, inspiration strikes and a concept springs to life.
It’s time for our Creative Warriors to do what they do best. Continue reading
Making the IMRIS Brand, Part 2: Search & Discovery
“Discovery” is an immersive research process. Before creating a brand, we explore the landscape, interviewing key industry players, scouting-out the competition and searching everywhere for inspiration.
It’s early 2017, and IMRIS is ready to evolve. Continue reading
“Cinematic Advertising” is Reshaping the Consumer Battleground.
Nexus Studios brings a concept to glorious, animated life in “The Story of an Idea.”
This year’s ADDY Awards more closely resemble the Cannes Film Festival than an advertising show. Continue reading
Making the IMRIS Brand, Part I: Humanity Returns to Healthcare
“For the Human Experience” doesn’t look or sound like other brands in the medical technology industry. Continue reading