the challenge
The Iowa Finance Authority makes life better for Iowans. It’s that simple. The problem? Four years ago, most people had no idea about the organization’s statewide programs – or their impact.
big idea
For more than four years, we have been a prolific partner of the Iowa Finance Authority, developing the organization’s brand with fun, approachable creative work and effective strategic implementation.
real results
Today, our team educates the Iowa market on the organization’s services, generates a high volume of new leads, and continues to establish the Iowa Finance Authority as the go-to service for communities and home-buyers.
Educational Campaign:
Looking at the Big Picture
The Iowa Finance Authority offers a big range of services – so big, it can be difficult to see the whole picture. We took things down a size. With our “Big Picture: Iowa” campaign, our team represented the organization’s programs and partners as a typical Iowa community. Users can visit our town, navigate its friendly, animated streets, and learn how Iowa Finance Authority’s programs have rippled throughout their county, district and state.
Digital Annual Report:
Big-Time Services, Small-Town Values
Each year, we create a user-friendly annual report to show the world what’s happening at the Iowa Finance Authority. 2017’s report is an immersive digital experience, welcoming users to a “small town” website with interactive data maps and lively animation.
Video Testimonials:
Your Next-Door Neighbors Explain IFA
If you want to learn about something in your community, you probably ask your neighbors. Our “Neighbors” testimonials spotlight real Iowans who have benefitted from the Iowa Finance Authority’s services. The quick, easy-to-digest videos put faces to IFA’s programs and help users see the impact in different communities.
