the challenge
Take a 140 year old hardware brand, and honor its legacy while simultaneously swinging it into the future.
big idea
We heard a story about a 92 year old piece of hardware made for the Rockefeller family that still works like it’s brand new. Like the products they forge against rain, wind, humidity and humanity, RW doesn’t just endure: they hold strong.
real results
RW doesn’t follow trends: they create them. By presenting RW as keepers of craft, quality, and longevity, we’re helping the original innovators keep on track for another 140 years.
Brand Film
Hold Strong
It all started with two letters seared into steel: RW. We created a film forged in fire, grit, and tenacity to make our mark on the digital arena.
Website Development:
A Digital Experience Hinged on Quality
A brand hinged on quality and smooth operation should have the web user experience to match. We completely rebuilt the RW website with revamped utility and design that honored the brand’s bold and refined aesthetic. Visitors can more easily find products and explore case studies across a wide swing of industries, from RW’s restoration of a historical mansion, to a New England life-saving station.
Email Campaigns:
Steel their Attention
Multi-channel communication should guide your audience on the right track. Our email campaigns with an-above industry average clickthrough rates help drive traffic to our sleek new website and more.
Social Platform Media:
Sizzling Social Content
With the trademark rustic chic look, RW Hardware collateral slides effortlessly into the target’s social feeds.
Thought Leadership:
Forging Ahead
RW doesn’t follow trends: they forge new ones. Our in-depth case studies showcase how RW Hardware continues to drive thought leadership for 140 years and counting.